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Service management and marketing managing the service profit logic

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3 The Service Profit Logic and Service Management Principles. 4 Service and Relationship Quality.

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Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.

Service management and marketing managing the service profit logic

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Undertitel: managing the service profit logic. Av: Grönroos, Christian. Språk: Engelska. Publiceringsår: 2015.

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Topics that have been updated for the new edition include: Service and relationship perspectives; Service and relationship quality; Service management principles CHAPTER 3 THE SERVICE PROFIT LOGIC AND SERVICE MANAGEMENT PRINCIPLES “ In service, costs and revenues are inseparable. The same resources, activities and processes drive both costs and revenues – and ultimately profits. ” INTRODUCTION. This chapter will discuss the nature of a service strategy, based on the service profit logic, and the importance of customer perceived quality. 3 The Service Profit Logic and Service Management Principles 69 4 Service and Relationship Quality 93 5 Quality Management in Service 127 6 Return on Service and Relationships 157 7 Managing the Augmented Service Offering 205 8 Managing Productivity in Service Organization; 235 9 Managing Marketing or Customer-Focused Management 267 10 Managing Service Management and Marketing: Managing the Service Profit Logic von Gronroos, Christian beim ZVAB.com - ISBN 10: 1118921445 - ISBN 13: 9781118921449 - John Wiley & Sons Inc - 2015 - Softcover Service Management and Marketing: Managing the Service Profit Logic Paperback – 10 July 2015.

CHAPTER 3THE SERVICE PROFIT LOGIC AND SERVICE MANAGEMENT PRINCIPLES “In service, costs and revenues are inseparable. The same resources, activities and processes drive both costs and revenues – and ultimately profits.
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and marketing customer management in service compeion from the point of view of the service profit logic. Service Management and Marketing: Managing the.

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Service management and marketing : managing the service profit logic.